Parametry
Kategorie
Více o knize
Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
Nákup knihy
Principles of marketing, Philip Kotler, Gary Armstrong
- Jazyk
- Rok vydání
- 1991
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Principles of marketing
- Jazyk
- anglicky
- Autoři
- Philip Kotler, Gary Armstrong
- Vydavatel
- Prentice-Hall
- Rok vydání
- 1991
- Vazba
- měkká
- ISBN10
- 0137216890
- ISBN13
- 9780137216895
- Kategorie
- Skripta a vysokoškolské učebnice
- Anotace
- Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.