Principles of Marketing
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Více o knize
Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
Nákup knihy
Principles of Marketing, Kolektiv
- Jazyk
- Rok vydání
- 2017
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Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- Principles of Marketing
- Jazyk
- anglicky
- Autoři
- Kolektiv
- Vydavatel
- Pearson
- Rok vydání
- 2017
- Vazba
- měkká
- ISBN10
- 1292092890
- ISBN13
- 9781292092898
- Kategorie
- Marketing a PR, Podnikání a ekonomie
- Anotace
- Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.