Principles of Marketing
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Více o knize
Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
Nákup knihy
Principles of Marketing, Philip Kotler, Gary Armstrong
- Mechanické poškození
- Jazyk
- Rok vydání
- 2004
- Stav knihy
- Poškozená
- Cena
- 26 Kč
Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- Principles of Marketing
- Jazyk
- anglicky
- Autoři
- Philip Kotler, Gary Armstrong
- Vydavatel
- Pearson/Prentice Hall
- Rok vydání
- 2004
- Vazba
- měkká
- ISBN10
- 0131212761
- ISBN13
- 9780131212763
- Kategorie
- Podnikání a ekonomie
- Anotace
- Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.