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This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.
Doručení
Platební metody
Navrhnout úpravu
- Titul
- Principles and practice of marketing
- Jazyk
- anglicky
- Autoři
- David Jobber, Fiona EllisChadwick
- Vydavatel
- McGraw-Hill
- Rok vydání
- 2013
- ISBN10
- 0077140001
- ISBN13
- 9780077140007
- Kategorie
- Marketing a PR
- Anotace
- This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.