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The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are upsetting old structures. And customers are increasingly well informed and digitally connected. Only offers that provide comprehensible and credible solutions for a company's own pain points can prevail.
Nákup knihy
Customer Centricity in New Product Development, Ute Rademacher
- Jazyk
- Rok vydání
- 2023
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- Titul
- Customer Centricity in New Product Development
- Podtitul
- Radical Customer Orientation as the Key to High-potential Innovations
- Jazyk
- anglicky
- Autoři
- Ute Rademacher
- Vydavatel
- Springer
- Rok vydání
- 2023
- ISBN10
- 3662676966
- ISBN13
- 9783662676967
- Série
- Anotace
- The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are upsetting old structures. And customers are increasingly well informed and digitally connected. Only offers that provide comprehensible and credible solutions for a company's own pain points can prevail.