Parametry
Kategorie
Více o knize
This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
Doručení
Platební metody
Navrhnout úpravu
- Titul
- Marketing management
- Jazyk
- anglicky
- Autoři
- Philip Kotler, Kevin Lane Keller
- Vydavatel
- Pearson International Edition
- Rok vydání
- 2009
- Vazba
- měkká
- ISBN10
- 0131357972
- ISBN13
- 9780131357976
- Kategorie
- Motivace a seberozvoj, Marketing a PR
- Anotace
- This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.