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Parametry
- 104 stránek
- 4 hodiny čtení
Více o knize
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.
Nákup knihy
Global marketing : a decision-oriented approach, Svend Hollensen
- Jazyk
- Rok vydání
- 2011
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Jazyk
- anglicky
- Autoři
- Svend Hollensen
- Vydavatel
- Financial Times ; Prentice Hall
- Rok vydání
- 2011
- Vazba
- měkká
- Počet stran
- 104
- ISBN10
- 0273726226
- ISBN13
- 9780273726227
- Série
- Hodnocení
- 3,4 z 5
- Anotace
- Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.