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Parametry
- 872 stránek
- 31 hodin čtení
Více o knize
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field
Nákup knihy
Global Marketing, Svend Hollensen
- Jazyk
- Rok vydání
- 2017
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Global Marketing
- Jazyk
- anglicky
- Autoři
- Svend Hollensen
- Vydavatel
- Pearson
- Rok vydání
- 2017
- Vazba
- měkká
- Počet stran
- 872
- ISBN10
- 1292100117
- ISBN13
- 9781292100111
- Série
- Hodnocení
- 3,4 z 5
- Anotace
- Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field







