Více o knize
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Managementprovides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
Nákup knihy
A Framework for Marketing Management, Philip Kotler, Kevin Lane Keller
- Jazyk
- Rok vydání
- 2007
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Doručení
Platební metody
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