Vyprodáno
Více o knize
Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.
Nákup knihy
International Marketing, Michael Czinkota, Ilkka A. Ronkainen
- Jazyk
- Rok vydání
- 2004
- product-detail.submit-box.info.binding
- (měkká)
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Jazyk
- anglicky
- Vydavatel
- Thomson South-Western
- Rok vydání
- 2004
- Vazba
- měkká
- Počet stran
- 704
- ISBN10
- 0324282893
- ISBN13
- 9780324282894
- Série
- Hodnocení
- 3,95 z 5
- Anotace
- Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.