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Více o knize
Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.
Nákup knihy
International Marketing - Eleventh Edition, Michael Czinkota, Ilkka A. Ronkainen, Annie Cui
- Jazyk
- Rok vydání
- 2020
- Vazba
- (měkká)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Jazyk
- anglicky
- Vydavatel
- Cengage Learning, Inc
- Rok vydání
- 2020
- Vazba
- měkká
- Počet stran
- 720
- ISBN10
- 0357445120
- ISBN13
- 9780357445129
- Série
- Hodnocení
- 3,95 z 5
- Anotace
- Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.