Skvělá kniha, která vás naučí úplně novému uvažování. Měli jsme ji jako povinnou četbu při vysokoškolském studiu sociologie, ale s chutí jsem se k ní vracela i po škole. Je plná praktických případů a velmi vtipná.
Kupuješ přesně tu knihu, která je na fotce
Parametry
- 324 stránek
- 12 hodin čtení
Více o knize
Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike.This is one of the most engaging, provocative and important books you will ever read.
Skladem máme celkem knihy Nudge (2009).
Nákup knihy
Nudge, Cass Sunstein, Richard Thaler
- Jazyk
- Rok vydání
- 2009
- product-detail.submit-box.info.binding
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 169 Kč
Doručení
Platební metody
- Titul
- Nudge
- Jazyk
- anglicky
- Autoři
- Cass Sunstein, Richard Thaler
- Vydavatel
- Penguin Books
- Rok vydání
- 2009
- Vazba
- měkká
- Počet stran
- 324
- ISBN10
- 0141040017
- ISBN13
- 9780141040011
- Série
- Štítky
- Naučná literatura, Společenské vědy, Byznys, Byznys & Management, Věda & Matematika, Seberozvoj, Politologie & Politika, Psychologická tématika, Politika, Věda, Ekologická tématika, Ekologie, Dárky pro dědu, Dárky pro ženy, Partnerské vztahy, Manželství, Populárně-naučné publikace, Hospodářská krize, Behaviorální ekonomie
- První vydání
- 2008
- Původní název
- Nudge
- Hodnocení
- 3,85 z 5
- Anotace
- Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike.This is one of the most engaging, provocative and important books you will ever read.