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Více o knize
The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
Nákup knihy
International Marketing - 4th Edition, Pervez N. Ghauri, Philip R. Cateora
- Jazyk
- Rok vydání
- 2014
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Jazyk
- anglicky
- Vydavatel
- McGraw Hill Higher Education
- Rok vydání
- 2014
- Vazba
- měkká
- Počet stran
- 682
- ISBN10
- 0077148150
- ISBN13
- 9780077148157
- Série
- Hodnocení
- 3,85 z 5
- Anotace
- The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.