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Více o knize
For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.
Nákup knihy
Market-based management : strategies for growing customer value and profitability, Roger J. Best
- Jazyk
- Rok vydání
- 2005
- product-detail.submit-box.info.binding
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 58 Kč
Doručení
Platební metody
Navrhnout úpravu
- Titul
- Market-based management : strategies for growing customer value and profitability
- Jazyk
- anglicky
- Autoři
- Roger J. Best
- Vydavatel
- Pearson Prentice Hall
- Rok vydání
- 2005
- Vazba
- měkká
- ISBN10
- 0131293729
- ISBN13
- 9780131293724
- Anotace
- For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.