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J. Paul Peter A Preface to Marketing Management
J. Paul Peter A Preface to Marketing Management
J. Paul Peter A Preface to Marketing Management
J. Paul Peter A Preface to Marketing Management
J. Paul Peter A Preface to Marketing Management

A Preface to Marketing Management

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Více o knize

Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.

Vydání

Nákup knihy

A Preface to Marketing Management, J. Paul Peter, James H. Donnelly

Jazyk
Rok vydání
1997
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Doručení

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Jazyk
anglicky
Vydavatel
Irwin
Rok vydání
1997
Vazba
měkká
ISBN10
0256202818
ISBN13
9780256202816
Série
Štítky
Naučná literatura, Učebnice, Byznys, Byznys & Management, Marketing & Prodej
Anotace
Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.