Více o knize
"Principles of Marketing, 19th edition by Kotler and Armstrong, offers a comprehensive overview of marketing fundamentals in a digital and social marketplace. It includes traditional and trending topics, end-of-chapter reviews, and case studies, enhancing student engagement and understanding. MyLab Marketing personalizes the learning experience."
Nákup knihy
Principles of Marketing, Global Edition, Philip Kotler, Gary Armstrong
- Jazyk
- Rok vydání
- 2023
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Doručení
Platební metody
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