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My Life In Advertising and Scientific Advertising

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Claude C. Hopkins

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252 stránek
9 hodin čtení

Naučná literatura
Podnikání a ekonomie
Psychologie
Věda
Životopisy a myšlenky

Více o knize

This collection features two seminal works by Claude C. Hopkins, showcasing his enduring principles and foundational concepts in advertising. Readers will gain insights into the strategies that have shaped modern marketing practices, highlighting Hopkins' innovative approaches that remain relevant in today's landscape.