Kupuješ přesně tu knihu, která je na fotce

Trading Up

Why Consumers Want New Luxury Goods--and How Companies Create Them

Autoři

Michael J. Silverstein
Neil Fiske
John Butman
Judith Silverstein
Michael Lasky

Hodnocení knihy

3,6

(301)

Ohodnotit

Parametry

320 stránek
12 hodin čtení

Byznys
Byznys & Management
Naučná literatura
Společenské vědy
USA

Více o knize

A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. Reprint.