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Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
John Morgan-Guy
The Change Masters : Innovation and Entrepreneurship in the American Corporation
Rosabeth Moss Kanter
HBR's 10 Must Reads for Ceos (with Bonus Article 'Your Strategy Needs a Strategy' by Martin Reeves, Claire Love, and Phi
Harvard Business Review
