Brand Manners: How to Create the Self-Confident Organisation to Live the BrandHamish PringleVyprodáno4,1Pohlídat
The New Content Culture: Think Like a Publisher to Grow Your BusinessKeith R. ReynoldsVyprodáno4,1Pohlídat
Truth well told : McCann-Erickson and the pioneering of global advertisingStewart AlterVyprodáno4,0Pohlídat
Beloved and Dominant Brands: The Brand Ecosystem that Drives Better-for-you Brands from One of Many to Category ProminenceDavid E. LemleyVyprodáno4,0Pohlídat
Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!Fred E. HahnVyprodáno3,9Pohlídat
