David Freemantle Knihy

V padesáti kapitolách se autor věnuje různým marketingovým prvkům a postupům. Každá kapitola je na dvoustrách a je koncipována jako téma, ke kterému je krátký popis, příklad z praxe a další rady a body, které dané téma dále rozvíjí. Kapitola je zakončena shrnutím postupu a citátem. Jednotlivé kapitoly jsou sdružené do 8 tématických celků.... celý text

Common sense has never been a hot management topic - but David Freemantle's latest book advocates common sense as the key to successful people management. This controversial, punchy and stimulating book lists simple, straightforward ideas which are designed to challenge managers and make them think 'this is common sense - so why don't I do it?' Forget management trends and the latest quick-fix solution but stick to basic principles such as 'pay well', 'eliminate favourtism' and 'listen and take action'. This book will make managers think seriously about how they manage their people to get the best from them.

This book contains 50 tips and techniques to create a Buzz that delivers world-class customer service. In his punchy, accessible guide, well-known author David Freemantle offers simple, helpful advice on forming strong bonds with your clients.

It doesn't matter how good a company's products or prices are-these days, a company must also offer incredible customer service. Freemantle provides managers with steps to implement a top-flight customer service program that includes workshops, goal-setting, audit trails, weekly reviews, brainstorming, rewards, and incentives. Emphasizing global thinking and global markets, Freemantle also presents examples and case studies of major international and local companies like British Airways, BMW, Mars Confectionary, and the Bank of Scotland. His "14 Key Tests of Customer Service" is an unbeatable tool for executives to assess their own companies. More comprehensive than other books on the subject, this is a must-read for managers in customer service, human resources, sales, and other areas.

Based on a life-time of experience working in the best companies around, David Freemantle gives you 50 ways to become the person everyone wants in their organization.