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Více o knize
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
Nákup knihy
Scientific Advertising, Claude C. Hopkins
- Jazyk
- Rok vydání
- 2023
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- (měkká)
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Doručení
Platební metody
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