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Scientific Advertising

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Renowned advertising expert David Ogilvy emphasizes the transformative impact of this book on the advertising industry. He believes that its insights are so crucial that anyone involved in advertising should read it multiple times to fully grasp its principles. The book is regarded as a foundational text that has shaped the careers of many in the field, underscoring its importance for understanding effective advertising strategies.

Nákup knihy

Scientific Advertising, Claude C. Hopkins

Jazyk
Rok vydání
2012
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Doručení

Platební metody

4,0
Velmi dobrá
78 Hodnocení

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Jazyk
anglicky
Rok vydání
2012
Vazba
měkká
Počet stran
106
ISBN13
9781612034355
Série
Hodnocení
4 z 5
Anotace
Renowned advertising expert David Ogilvy emphasizes the transformative impact of this book on the advertising industry. He believes that its insights are so crucial that anyone involved in advertising should read it multiple times to fully grasp its principles. The book is regarded as a foundational text that has shaped the careers of many in the field, underscoring its importance for understanding effective advertising strategies.