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Scientific Advertising

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Claude C. Hopkins

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4,5(78)Ohodnotit

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Počet stran: 106 stránek
Čas čtení: 4 hodiny

Více o knize

Renowned advertising expert David Ogilvy emphasizes the transformative impact of this book on the advertising industry. He believes that its insights are so crucial that anyone involved in advertising should read it multiple times to fully grasp its principles. The book is regarded as a foundational text that has shaped the careers of many in the field, underscoring its importance for understanding effective advertising strategies.

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Scientific Advertising, Claude C. Hopkins

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Rok vydání: 2012
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4,5

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78 Hodnocení

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Titul: Scientific Advertising
Jazyk: anglicky
Autoři: Claude C. Hopkins
Vydavatel: Bottom of the Hill Publishing
Rok vydání: 2012
Vazba: měkká
Počet stran: 106
ISBN13: 9781612034355
Štítky: Naučná literatura, Podnikání a ekonomie, Psychologie, Motivace & Seberozvoj, Věda, Byznys & Obchodování, Psaní, Podnikání
Hodnocení: 4,5 z 5
Anotace: Renowned advertising expert David Ogilvy emphasizes the transformative impact of this book on the advertising industry. He believes that its insights are so crucial that anyone involved in advertising should read it multiple times to fully grasp its principles. The book is regarded as a foundational text that has shaped the careers of many in the field, underscoring its importance for understanding effective advertising strategies.