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Více o knize
The book offers foundational principles of advertising, emphasizing the importance of understanding consumer psychology and behavior. Claude C. Hopkins presents strategies for creating effective ad campaigns based on research and testing, advocating for measurable results and a scientific approach to marketing. Its influence is seen in the works of renowned figures in the advertising industry, highlighting its lasting relevance and impact on modern marketing practices.
Nákup knihy
Scientific Advertising, Claude C. Hopkins
- Jazyk
- Rok vydání
- 2023
- product-detail.submit-box.info.binding
- (měkká)
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Jazyk
- anglicky
- Autoři
- Claude C. Hopkins
- Vydavatel
- Qurate Books Private Limited
- Rok vydání
- 2023
- Vazba
- měkká
- Počet stran
- 86
- ISBN13
- 9789358987881
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Seberozvoj, Psychologická tématika, Věda, Dárky pro ženy, Marketing & Prodej, Podnikání, Psaní
- Hodnocení
- 4 z 5
- Anotace
- The book offers foundational principles of advertising, emphasizing the importance of understanding consumer psychology and behavior. Claude C. Hopkins presents strategies for creating effective ad campaigns based on research and testing, advocating for measurable results and a scientific approach to marketing. Its influence is seen in the works of renowned figures in the advertising industry, highlighting its lasting relevance and impact on modern marketing practices.