Parametry
- 238 stránek
- 9 hodin čtení
Více o knize
We think Chris Anderson is onto something big with 'The Long Tail', a groundbreaking look at a well-known feature of statistical distribution and its potential to revolutionize business. 'Wired' magazine editor Anderson expands his influential 2004 article into a comprehensive exploration of this phenomenon -- which, simply stated, holds that products with low demand or sales volume can collectively comprise a market that exceeds the bestsellers. Catering to the tastes and expectations of consumers increasingly disenchanted with the same old thing, these new "niches" provide limitless opportunity for savvy companies. Fresh, insightful, and surprisingly accessible, 'The Long Tail' explains how to tap into the new economics of abundance.
Nákup knihy
The long tail. Why the future of business is selling less of more, Chris Anderson
- Jazyk
- Rok vydání
- 2006
- product-detail.submit-box.info.binding
- (pevná)
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Jazyk
- anglicky
- Autoři
- Chris Anderson
- Vydavatel
- Hyperion
- Rok vydání
- 2006
- Vazba
- pevná
- Počet stran
- 238
- ISBN10
- 1401302378
- ISBN13
- 9781401302375
- Série
- Štítky
- Naučná literatura, Byznys, Technologie & Průmysl, Seberozvoj, Počítače & Internet, Technologie, Podnikání, Marketing a PR, Internet, Proměna, Paretův princip
- První vydání
- 2006
- Původní název
- The Long Tail
- Hodnocení
- 3,8 z 5
- Anotace
- We think Chris Anderson is onto something big with 'The Long Tail', a groundbreaking look at a well-known feature of statistical distribution and its potential to revolutionize business. 'Wired' magazine editor Anderson expands his influential 2004 article into a comprehensive exploration of this phenomenon -- which, simply stated, holds that products with low demand or sales volume can collectively comprise a market that exceeds the bestsellers. Catering to the tastes and expectations of consumers increasingly disenchanted with the same old thing, these new "niches" provide limitless opportunity for savvy companies. Fresh, insightful, and surprisingly accessible, 'The Long Tail' explains how to tap into the new economics of abundance.