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A framework for marketing management

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The editorial team at Pearson has worked closely with educators around the globe to inform students of the ever-changing world in a broad variety of disciplines. Pearson Education offers this product to the international market, which may or may not include alterations from the United States version. --

Vydání

Nákup knihy

A framework for marketing management, Philip Kotler, Kevin Lane Keller

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Rok vydání
2012
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