The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directlyDavid Meerman ScottVyprodáno3,9Pohlídat
The Art of Deception: Controlling the human element of securityKevin D. Kevin David MitnickVyprodáno3,8Pohlídat
RFID handbook : Fundamentals and Applications in Contactless Smart Cards and IdentificationKlaus FinkenzellerVyprodáno3,3Pohlídat
Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the CompetitionJohn Morgan-GuyVyprodáno3,8Pohlídat
Managing business ethics : straight talk about how to do it rightLinda Klebe TreviñoVyprodáno3,7Pohlídat
Managing Innovation. Integrating Technological, Market and Organizational ChangeJohn BessantVyprodáno3,7Pohlídat
Guerrilla marketing goes green : winning strategies to improve your profits and your planetShel HorowitzVyprodáno3,6Pohlídat
Pricing with confidence: 10 ways to stop leaving money on the tableReed K. HoldenVyprodáno3,7Pohlídat