How Disruption Brought Order: The Story of a Winning Strategy in the World of AdvertisingJean-Marie DruVyprodáno3,7Pohlídat
Putting the public back in public relations - how social media is reinventing the aging business of PRBrian SolisVyprodáno3,7Pohlídat
Does IT matter? : information technology and the corrosion of competitive advantageNicholas G. CarrVyprodáno3,8Pohlídat
Reinventing the CFO : how financial managers can transform their roles and add greater valueJeremy HopeVyprodáno3,7Pohlídat
The power of unreasonable people : how social entrepreneurs create markets that change the worldPamela HartiganVyprodáno3,8Pohlídat
Microeconomics for MBAs. The economic way of thinking for managersRichard B. McKenzieVyprodáno3,0Pohlídat
Managing business ethics : straight talk about how to do it rightLinda Klebe TreviñoVyprodáno3,7Pohlídat
Advertising and the mind of the consumer : what works, what doesn't, and whyMax SutherlandVyprodáno3,7Pohlídat
One minute mentoring. How to find and work with a mentor. And why you'll benefit from being oneClaire DiazOrtizVyprodáno3,7Pohlídat
Marketing as strategy. Understanding the CEO's agenda for driving growth and innovationNirmalya KumarVyprodáno3,7Pohlídat
If you have to cry, go outside : and other things your mother never told youKelly CutroneVyprodáno3,8Pohlídat