Parametry
Kategorie
Více o knize
Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
Doručení
Platební metody
Navrhnout úpravu
- Titul
- Principles of marketing
- Jazyk
- anglicky
- Autoři
- Philip Kotler, Gary Armstrong
- Vydavatel
- Prentice-Hall
- Rok vydání
- 1991
- Vazba
- měkká
- ISBN10
- 0137216890
- ISBN13
- 9780137216895
- Kategorie
- Skripta a vysokoškolské učebnice
- Anotace
- Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.