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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Geoffrey A. Moore
Seductive interaction design. Creating playful, fun, and effective user experiences
Stephen P. Anderson
Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less
Joe Pulizzi
Pumping Nylon -- Easy to Early Intermediate Repertoire: Supplemental Repertoire for the Best-Selling Classical Guitarist's Techn
Scott Tennant
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Peter Fader
