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This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
Nákup knihy
Scientific Advertising, Claude C. Hopkins, ---
- Jazyk
- Rok vydání
- 2015
- Vazba
- (měkká)
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Doručení
Platební metody
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- Jazyk
- anglicky
- Autoři
- Claude C. Hopkins, ---
- Rok vydání
- 2015
- Vazba
- měkká
- Počet stran
- 126
- ISBN10
- 1517038073
- ISBN13
- 9781517038076
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Seberozvoj, Psychologická tématika, Věda, Dárky pro ženy, Marketing & Prodej, Podnikání, Psaní
- Hodnocení
- 4 z 5
- Anotace
- This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business